Best practise

Background information

Company X faced declining sales in FMCG (fast moving consumer goods)

Visual Proof™ leads to increased sales.

They wanted to check if there was a difference between their vision and reality? Just like the roof top box reference.

It was decided to run six consecutive Visual Proof™ observations. Three reference pictures illustrated their vision of how they expected their visibility in the field. It turned out that this only existed in less than half of the shops. Through tough sales work the visibility was lifted by 30% over one year.

The graph speaks for itself.